workinafrica Brand and Marketing Manager Mama Cass Restaurants Ltd
Rate Mama Cass Restaurants Ltd
Mama Cass Restaurants Ltd
Industry: Food Service
Country: Nigeria
City: Lagos
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  • Posted: 03 April 2015

Brand and Marketing Manager

Description

 
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Requirements

  • Minimum of HND/BSc in any relevant field with appreciable knowledge in fast food industry.
  • Experience in the application of digital marketing and social media as part of integrated marketing campaigns.
  • Minimum of three (3) years’ experience in FCMG and Quick Service RestaurantGood knowledge of QSR or Food production/processing industry and its processes with proven track records of brand development, re-packaging and management.
  • Experience of success in using different marketing channels to build a brand
  • Experience of consumer research and using this to drive the implementation of the brand
  • A good working knowledge of marketing principles, particularly to support the building and promotion of a brand
  • Good analytical skills of brands, market research, and market trends
  • Good knowledge of different media channels for different audiences especially social media
  •  Excellent verbal and written communication skills, confident at responding directly to individuals queries
  • Good interpersonal skills to develop and maintain effective working relationships with a wide range of people inside and outside the Society
  • A team leader, able to inspire others

Responsabilities

To develop the company’s brand strategy To ensure Company’s brand, culture and uniqueness is clearly articulated, communicated, understood and consistent across all activities, staff, volunteers and external audiences through brand engagement and promotion activities; and in particular to use change management and other activities focused around goals and objectives Accomplishing business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff.

Job Locations Availability

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    Nigeria - Lagos