Provides comprehensive analytic marketing research for markets, products, and customers in support of the strategic and business planning process.
Researches, verifies, and organizes complex market trend, competitive intelligence, and sales data.
Consults as required with business leaders, market strategy leads, and cross-functional subject matter experts on market research projects.
Provides market research project design, data collection, and analysis in support of brand and business performance such as a Voice of the Customer initiative.
Develops complex reports, insightful ideas and recommendations presenting information to all levels of business leadership.
Monitors critical market developments; synthesizes and communicates market trends and competitive intelligence in order to drive business decisions.
Prepares and updates market, customer, product, and competitor summaries.
Develops timelines and metrics to meet all key deadlines and deliverables.
Coaches and provides guidance to less experienced marketing staff.
Conduct evaluation of market size and market share.
Provide direct input on business planning and business measurement.
Manage third party marketing research vendor selection, planning process, and oversee project execution.