Identify, contact and recruit potential clients Persuading clients to buy advertising services Finding out who controls the advertising budget in target organisations and contacting them Explaining the benefits of your medium, using statistics on readership or viewing figures Offering a price and negotiating around it Closing the deal and recording the details Practice sales presentations Modify sales materials and strategies to suit each client’s needs Promote advertising and marketing materials and strategies Report to sales manager for client accounts maintenance Research and analyze Internet sales and advertising trends
