Responsible for defining and positioning commercial strategies and tactics to ensure commercial objectives are achieved.
Responsible for developing, initiating and following up quantitative & qualitative market research campaigns.
Recommend promotional cost budget and ensures that promotional does not exceed approved budget.
Responsible for measuring the efficiency of specific marketing campaigns from quantitative and qualitative aspect.
Develop methods to establish, develop & improve customer interface and consumer product marketing
Responsible forecasting potential sales per segment, through research or client purchasing power, identifying customer needs and taking into account the competitive environment.
Ensure marketing activities are compliant with applicable laws
Communicate the organization’s culture and image to internal and external stakeholders
Develop business plan.
Manage risk pertaining to the department.
Ensure accurate reporting and inform the Chief Executive Officer of trends & changes as it affects Commercial Department in LCC