Responsabilities
Creating and sending email campaigns.
Optimizing web content for SEO strategies.
Updating social media profiles.
Advising about new trends.
Managing the development and launch of display advertisements
Develop easy-to-use, clear, concise, comprehensible content.
Conducting research on customers’ needs and market need using google, Bing and yahoo to fully understand market forces
Research web copy
Keeping abreast of latest trends in research, online marketing and commodities.
Constantly making use of google free word tool which helps streamlining keywords during search
Also using automated research tools in carrying out market studies
Create sites that are optimized for search engines.
Develop relationships with websites to obtain quality links.
Improve search-engine rankings.
Develop and maintain social media presence on Twitter, Facebook, and LinkedIn, Instagram and other relevant social media
Send out quality messages on these channels.
Drive traffic to websites using a variety of methods.
Ensure content appears high on search rankings.
Develop density of desired keyword on page
Research popularity of sites linking to page.
Develop pay-per-click advertising campaigns.
Create Internet ads, and banners for campaigns
Establish an effective presence on social media sites.
Monitor a company's online reputation.
Approve or delete comments on blogs or articles.
Highlight and encourage positive comments.
Strengthen relationships with power brokers.
Manage and deliver email lists.
Design and deliver emails.
Craft email campaigns.
Submitting reports to management after research and make recommendations on the line management should go
Integrate other online presences including social media outlets with email campaigns.
Follow up on responses.
Solicit customer feedback and optimize campaigns accordingly.
